The latest news is that Kroger Co, nationwide retail grocery store is considering switching to RFID technology, with OATSystems help, to make them become more competitive against other supermarket chains. .
According to Marc Osofsky, Vice President of Marketing, the new RFID technology will help Kroger better handle their fresh produce, among other things:
AMR Research has found that for most grocers, fresh items makes up 50 percent of profits, but 60 percent of shrinkage [items lost to spoilage or theft]. [Grocery stores] make the most money from fresh products, but fresh products are generally not managed very well, so a lot of people are looking at RFID to help them sell more fresh products," he stated.
